![]() ![]() Studies show that most viewers will just view only the headline. The actual body text is the content you have written, which gets the least attention. These are the types of things that stop you while you look at a piece of content. Website visitors just skim articles and look for visual cues and the main aspects of the message: That’s what most people actually do online. When it’s one or more you might also say “read” but mean “scan”. When you’re really honest about your online reading habits you probably say something like 0. When you start at the very first sentence and read until the last word. Let’s be honest! How many articles do you read per day on the Web? That is really read. Even binge-watching TV results in fatigue.Īdd to it the ever-dwindling attention span of modern Web users and you get the point: it’s hard to get people to read online! You also have to create “content to go”. Ebook readers may be the exception but overall screens are good for watching things (think TV) while they are hard on the eyes when it comes to reading. ![]() ![]() Like it or not this is the reality today.Įven large screens are not made for reading. The average usage of screens has shifted from large screens to smaller screens and from static to mobile. Most people use the Internet on the go these days instead of sitting at home or in the office and reading on large screens.ĭesktop computers are a rarity by now and even laptops have been outnumbered by tablets and smartphones. Why is that important? Isn’t it the new normal? Yeah! It is. You may even wait in line at a supermarket. You may sit in a car waiting at an intersection. Right now you may be in public transport. You just need to know why it matters and how it’s done. Making your “body text” readable on WordPress is not difficult. Just in case you are too giddy to read this post we will answer the first headline question upfront: to make your content readable! Despite that, lots of content is still formatted for large screens and sitting in an office chair! Most of us read on small screens on the go these days. ![]()
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